Tide Original liquid laundry detergent provides the Tide clean you love, now more concentrated for more stain removal and freshness, and less water. America's No.1 detergent is specifically designed to cover your many laundry needs. Also, try our small but powerful Tide PODS laundry pacs. Measure your loads with a cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, and start washer. vs. previous formula based on sales. Contains no phosphate.