Kingsford Branded Premium Standard Flame lighter with 8.2 grams of fuel in each lighter- largest fuel cell sold in America. 13" barrel length longer than Bic and Scripto lighters which are only 11.5" long and more fuel. Also has an adjustable flame height - Bic lighter does not have adjustable flame height. Merchandise with Kingsford Charcoal and Kingsford lighter fluid for summer BBC's tie-in!